Driving the Brand

  •  How’s your company driving?

    DrivingTheBrandMake sure your corporate drivers are good brand ambassadors

    Drivers operating corporate vehicles are brand ambassadors – their behaviour behind the wheel affects your organization’s image on the public roadway.

    Let our experienced, engaging instructors show your fleet operators how their driving can enhance – or damage – your company’s brand. Your drivers will learn how to manage their driving skills, attitudes and behaviours in this interactive workshop.

     

     Course Fees

    • 0-5 students – $699
    • 6-10 students – $999
    • 11-20 students – $1,499
    • 21-30 students – $1,999
    • 31-50 students – $2,499
    • 50+ students – $2,999

    Minimum class sizes required.

     Course Description

    The full-day workshop covers the following standard curriculum:

    • Driver complacency
    • Road rules refresher
    • Managing driver attitude and behaviour
    • Employee responsibilities as fleet operators
    • How drivers directly affect brand value and brand perceptions

    Plus choose additional modules tailored to your company’s needs:

    • Managing speed/schedule
    • Managing distractions
    • Alcohol/next day impairments
    • Winter driving best practices
    • Reversing best practices
    • SmartDriver – Fuel Management 101

    We also offer a half-day workshop with the standard curriculum listed above.

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